Renew Your Spirit.
With this powerful Workforce campaign, Robinson Creative names, brands, and implements all print, marketing, identity and signage for ESPRIA, in SW Houston. This brilliant project utilizes earthy tones and capitalizes on powerful graphics to establish a winning approach. RC takes inspiration from interior elements and exterior structures to establish an undeniable image for the community. The campaign features a unique printing system with durable and affordable materials to meet budget requirements.
The signature monument rises above the ordinary and sets the community apart from the competition with advancing faces, halo-lit logo letters, and a striking metallic aged copper fin with cove lighting. This ingenious design attracts traffic and sets the tone for the community, while overcoming handicaps such as limited curb area and blocked viewing window.
