Freshly Updated And Now More Competitive With New Construction.
Tight budgets are a challenge. However, selecting the appropriate materials to curb costs and punching the design is a sure way to stay in budget. Park East is a repositioned community in Tampa. The existing signs and old name are not only dated but also carry a negative reputation. RC completely re-envisions the community as a market-rate and student community. RC works with the client on building and community colors while transitioning colors into an overall theme. It offers a clean but powerful revised brand. Additional time is spent on campaigning to the County for better, larger identity; after research proves the existing sign wasn’t permitted and not located on the property! RC also introduces its budget conscious Design Print Studio for low-cost but innovative collateral. The community is fresh and inviting as RC completes logo, colors, brand, identity, community signage, on-site promotional, ad campaign and print.