Overlook Terraces Apartments Promotion Products

Successful Marketing That Astounds The Client.

Overlook Terraces is an affordable new construction community in South Louisville, Kentucky. The community was on a time sensitive objective of achieving 90% occupancy in a short period. Robinson Creative researched the market and evaluated the community. It was the only apartment community that had a splash park instead of a pool. This could be a negative but RC assisted the client with a strategic campaign that focused on the family aspects of the development and its beautiful views.

RC combined a targeted direct mail campaign with focused radio and a Disney Radio remote.

Strategically planning the event with incentives, pre-event signage, tours, giveaways, custom school backpacks and event strategy, the campaign gleamed 18 leases during the event with more following. The event was such a success, a Fall Harvest Fest was also planned. The property met its deadline with full occupancy!

RADIO SPOTS

Overlook Terraces Radio Spot
Overlook Terraces Radio Spot
Overlook Terraces
Date

August 2, 2011

Client

Overlook Terraces

Category

CAMPAIGNS, DIGITAL/WEB, PRINT, SIGNAGE/IDENTITY