Colors Are Inspired By Rich Texas Tones And Infused By Bold Blues, Orange And Rich Rust.
Indigo is a 325 unit new construction apartment community in Austin, Texas. Using the actual Indigo color and establishing a strong visual and soul statement, this community solidifies a powerful identity. Colors are inspired by rich Texas tones and infused by bold blues, orange and rich rust. Robinson Creative completed strategic demographic research, naming, trends and style guide branding. Logo, colors, slogans, brand approach, identity, signage, collateral and web image are considered within the campaign.